DIGI Canada Sales Collateral
DIGI Canada is a proven global leader in the food industry offering a complete line of food equipment for over 25 years. They offer across-the-store solutions from quality equipment to consumables. Their product line is integrated with the best and latest technology and they’re continuously improving their quality through extensive research and innovation.
Assuming a form of in-house design role, I spearheaded the redesign of all the company’s marketing collateral used for their B2B sales communications with retail, food and hospitality industries across Canada.
Role: Graphic Designer
Client: DIGI Canada
Company: DIGI Canada
Their product catalogue for 2014-15 was redesigned to clearly communicate DIGI Canada’s product offerings and specifications to their B2B clients, such as grocery and wholesale retailers.
The booklet for their Electronic Shelf Label system (ESL) was also redesigned. While ensuring creative alignment with the product catalogue.
A flyer advertising their trade-in incentive for purchasing the newer SM5500B model.
An 8.5 x 11in, tri-fold brochure for DIGI Canada’s “Weigh-Wrap-Label solutions”.
